top of page
HOME
Great brands deserve to be found.
Strategic brand and marketing partner for equine, racing, and lifestyle brands.
ChatGPT Image Jan 7, 2026, 11_12_57 PM.png

What's the point of building something great if the right people never find it?

Every day, brands are doing incredible work. Strong products. Smart teams. Real value. And yet, they're struggling. Their message is unclear. Their presence is inconsistent. Or they’re simply invisible to the people they are trying to reach.

Trouvé comes from the French word meaning found or discovered.

It reflects the heart of this work. Helping companies be seen, understood, and recognized for what they actually offer. Not by being louder, but by being clearer and more consistent in how they show up.

Hi, I'm Shayna

I’m glad you found me!

 

I am a brand and marketing strategist who works closely to grow brands with clarity and intention. My background spans corporate sales and marketing, agency environments, and founder-led businesses, with deep roots in horse racing and beverage marketing across both alcoholic and non-alcoholic categories.

Throughout my career, I’ve seen that marketing only works when it is grounded in clarity. When businesses understand who they are, who they serve, and how to communicate that effectively, growth follows. When they don’t, even the best work can go unnoticed.

I help brands figure out how they should show up and make sure their marketing reflects that clearly and consistently. I work best embedded with the business, becoming a seamless addition to the team and connecting strategy to execution.

So hold your horses, pour a glass, and let’s get to work!

  • Twitter
  • LinkedIn
  • Instagram
558784537_1386771873449785_6140709068694627695_n.jpg

Working With Great Clients and Partners

Bourbon Lane Stable
The Saratoga Special & This Is Horse Racing
McMahon & Hill Bloodstock
Thoroughbred Charities of America
McMahon of Saratoga Thoroughbreds
Rodolphe Brisset Thoroughbreds
Griffin Johnson and Tom Law .jpg
"Our company has been fortunate to work with Shayna Tiller for more than a decade on a variety of projects, including editorial, advertising, marketing and social media. Shayna always delivers and with a professional, enthusiastic and eager approach that enhances The Saratoga Special’s brand and improves our readership and advertising base."

Tom Law | The Saratoga Special

News

Get in Touch

Charleston, SC

Lexington, KY

  • Twitter
  • LinkedIn
  • Instagram

Thanks for submitting!

bottom of page